A pricing assistant for online shops
Ask anything of your prices. Eracolo does the work.
Eracolo watches your competitors, plans the work and does it, for hours or weeks. Nothing changes until you approve.
Try it free for 14 daysOne sentence from you. Hours of work from it.
Eracolo isn't a repricing tool with a chat box. Give it the job you'd give an analyst and it plans it, does it, and comes back with what it found and what it proposes.
“Grinder sales are down about 30% since September. Find out why, and tell me what you'd do.”
- grinders-drop.xlsx
- Shop v6 (waiting for you)
- sqlWeekly units for the 12 grinders against the rest of the range and last year14 months
- sqlEvery competitor price read on them since July, our stock and costs beside9,406 reads
- foundA new seller on Idealo since 3 September, 9% under us on 7 of the 12
- foundTwo models out of stock for 11 days; a supplier cost up 6% that held their prices
- llmRanked what explains the drop, with evidence and how sure62% · 21% · 9%
- askedA new rule for the 7 grinders, within your 18% markup
“We start selling on Amazon Germany next month. Price the whole espresso range there.”
- amazon-de price list
- amazon-de.csv feed
- Position watch task
- sqlA new price list, amazon-de, for the 412 espresso products412
- browseFound each product on amazon.de and idealo.de, checking GTIN, model and size824 visits
- mapRan the matching in parallel, durably, picking up where it left off3 h 40 min
- askedPages to watch: 371 sure, 29 unsure left unticked, 12 not sold there
- askedRules: 6% over the shop, cheapest in stock where markup stays over 22%
- taskPosition watch: Mondays, and whenever a product loses the cheapest spot
“Every Monday, send the team an Excel of the products where we lost the cheapest spot: who took it, and by how much.”
- lost-position-report v2
- Monday routine
- programWrote lost-position-report: compares each product's week, ranks by revenue at stakev1
- previewRan it on last week's data and checked the file it made38 rows
- fixedGrouped variants of one product into a single row; ran it againv2 · 31 rows
- routineScheduled Mondays at 08:30, to the team's email and #pricing in Slack
- taskChecks every report before it goes out, and holds one that looks wrong
“Black Friday: 15% off our 50 best sellers, never under 10% markup, back to normal on Monday. Then tell me what it did.”
- Shop v7 · v8
- black-friday-results.xlsx
- sqlThe 50 best sellers by units in 30 days; 4 would fall under 10% markupcapped at the floor
- askedA promotion rule at the top of the shop's rules, from Friday 00:00
- taskPromotion watch: daily for stock running out and rivals undercutting
- askedOn Monday, the rules without the promotion, putting prices back
- sqlUnits, markup and position: the days during against the days before, against products left alone
Everything an analyst does, and some things they can't.
However big the job, the rule is the same: Eracolo proposes, and you decide. Every price, page and program it writes is checked against your limits and waits for you.
Writes its own programs
What should run the same way every time, it writes as a program: tested on your data, versioned, run again whenever you or a schedule asks.
Uses the web like a person
It searches, opens pages, clicks through menus and offer lists, and reads sites that block bots, with a screenshot of what it saw.
Works at scale, for hours
Thousands of products matched or checked in parallel. Work that takes an afternoon survives anything and picks up where it left off.
Knows all your data
Catalogue, costs, stock, sales by order, every competitor price ever read: it queries all of it, and builds you dashboards from it.
Reads and makes files
Send it a supplier's spreadsheet and it imports it, column by column. Ask for a report and it sends back the Excel.
Keeps going on its own
Projects give it goals, a budget and tasks that run on schedules or react as the market moves, until the job is done.
A colleague who never stops checking, and never acts without asking.
- 01
Tell it what matters
Say it the way you'd say it to a colleague, in the app or in Slack. It asks where your customers compare prices, finds your products there, and checks with you before watching a page.
- 02
It keeps watch
Every page you approved is read at the times you choose, three times a day by default. Every seller, every price, its shipping and whether it's in stock, each with a screenshot.
- 03
It proposes, you decide
When the market moves, your rules work out the right price and Eracolo asks. Tick what you like, approve, and it publishes, then tells you what came of it.
Watch Trovaprezzi for the coffee range and keep us the cheapest, but never under 18% markup.
I found 24 of your 26 coffee products on Trovaprezzi. Two I'm unsure of (a 500 g pack listed beside the 1 kg), so I left them unticked. Once you approve the pages, I'll check them three times a day and propose prices under one rule: match the cheapest in stock, markup at least 18%.
“Caffè Italia · € 17,49 · Disponibile · Spedizione gratuita”
- caffeitalia.it€17,49
- Your shop€17,40
- espressoshop.itout of stock€17,20
- torrefazione-roma.it€18,10
- Read 20 of the 20 offers the page lists
You set the boundaries. It never crosses them.
Pricing is a few rules, checked top to bottom: who each applies to, the price it aims for, and the limits it keeps. A minimum markup, a floor, how far a price may move in a week. A price that would break one is held, and you're told what it would take to let it through.
Ask for a change in plain words and Eracolo writes the new version, shows you every price it would move, and waits. Approving an old proposal never undoes newer work.
- applies to
- category = 'Coffee'
- price
- competitor_price - 0.10
Give it a goal. It keeps working on it.
Pricing a new channel, investigating a drop in sales, running a promotion: a project says what it's for and how success is measured. Eracolo sets up tasks that run on their own schedule, react when a rival runs out of stock or a cost moves, and send you the reports you asked for.
Each project has a monthly budget. What its tasks propose waits for you in one place.
- Watch the coffee rangeran 08:04 · done
- Hold prices on held productswaiting for your answer
- Weekly margin reportMondays 09:00 · emailed
Built to be trusted with your prices.
Comparison sites, every seller
Trovaprezzi, Idealo and marketplaces read seller by seller, so a rival's offer counts, not just the page's lowest.
Only the same product
A 500 g pack beside your 1 kg, an accessory, another colour: each offer is checked against your product before it counts.
Old prices stop counting
A competitor's price counts for 7 days after it's read, or as long as you choose. A page that can't be read never leaves an old price standing in for today's.
Your store, connected
Shopify, WooCommerce or PrestaShop: products, prices, stock and sales come in by themselves, costs from your supplier's feed.
A price list per channel
Your shop, Amazon, a Google Shopping feed: each with its own rules and limits, published where it belongs.
Where you already work
Talk to it in the app or in Slack. Approvals wait in both, and an answer from either closes the question everywhere.
Pay for the pages you watch.
Every plan starts with 14 days free: 20,000 credits, no card.
- 1,500,000 credits a month
- Top-ups at €13 per 10,000
- Account manager
- 24/7 support
Asked often
What can I ask it?
Anything about your prices, your competitors and your catalogue: a question about the numbers, a report every week, a new channel to price, a drop to explain. If it takes many steps, it sets up a project and keeps you posted there.
Will it change my prices on its own?
Only if you tell it to. Every rule has an autonomy limit: ask me (the default) or apply on its own, within its limits. A price outside them is never applied, whoever asks.
What are credits?
What work costs. Checking a page has a fixed price, 1 to 17 credits depending on how hard the site is to read, so you can plan your spend; a check that fails is free. Everything else (the assistant's thinking, searches) is charged by what it takes. Settings Usage shows where every credit went.
Which sites can it read?
Shops, marketplaces and comparison sites. Eracolo learns how to read a site the first time it meets it, once for everyone, and keeps evidence of every price it reads. Sites that block bots are read through residential connections.
Where is my data?
In Europe: our servers are in Germany, our database in Ireland. Your store's credentials are kept encrypted in a vault and never reach the assistant.
Stop checking competitors by hand.
Tell us about your shop. We review every request and get back to you.
Request accessTry Eracolo freeStop checking competitors by hand.
14 days free, 20,000 credits, no card.